# Social Scores

The **Social Score** is a proprietary composite index designed to quantify the short-term market impact of unique social discourse. It moves beyond simple mention volume to identify conversations that possess both *reach* and *financial consequence*.

The score is algorithmically computed as:

> **Social Score = (Unique Social Volume for Timespan) × (24-Hour Percentage Price Change)**

**Deconstructing the Formula:**

* **Unique Social Volume (USV):** This foundational variable represents the deduplicated count of unique authors/entities mentioning a specific asset within a set rolling window. By filtering out bot activity and spam, USV serves as a purified measure of genuine, organic community engagement.
* **24-Hour Percentage Price Change:** This is the net asset price return over a 24-hour period, serving as the quantitative measure of market reaction.

**Interpretation and Utility:**

A high Social Score indicates a powerful confluence: a significant breadth of unique community engagement is correlating with a substantial price movement. This allows researchers to:

* **Identify High-Impact Narratives:** Distinguish between mere "noise" (high volume with low price impact) and potent "signals" where social activity is a leading or coincident indicator of price volatility.
* **Gauge Narrative Strength:** The magnitude of the score provides a quantitative measure of a narrative's current market influence. A rising score can signal an accelerating trend, while a divergence (e.g., high volume with stagnant price) may suggest trend exhaustion.
* **Perform Cross-Asset Comparison:** The standardized score allows for the direct comparison of social-market impact across different cryptocurrencies, identifying which assets are currently dominating the social-financial landscape.

Hence, Social Score transforms two isolated data points—social chatter and price action—into a single, powerful heuristic for assessing the tangible financial impact of community sentiment.


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