Social Dominance

Gauging narrative market share...

The Social Dominance metric quantifies a cryptocurrency's relative share of the total social discourse within the digital asset market. It functions as a proxy for narrative mindshare, revealing which assets are commanding the attention of the collective investor community at any given time.

The metric is calculated by measuring an asset's Twitter social volume as a proportion of the combined social volume for a defined benchmark—the top 100 cryptocurrencies by market capitalization. The result is then normalized and scaled to 100%.

Interpretation and Utility:

A high Social Dominance percentage indicates that a single asset is consuming a disproportionately large fraction of the total social conversation.

• Identify Narrative Leadership: Pinpoint which cryptocurrencies are currently leading market narratives, such as a major protocol upgrade, a sector rotation, or a regulatory development.

• Gauge Relative Hype Cycles: Compare the social dominance of large-cap assets (e.g., Bitcoin vs. Ethereum) to understand shifting focus between "digital gold" and the "smart contract platform" narratives.

• Signal Sentiment Extremes: An exceptionally high Social Dominance reading for a single asset, particularly during a price rally, can signal a local top or market euphoria, as an overwhelming consensus often precedes a reversal. Conversely, a spike during a price decline may indicate capitulation.

In essence, Social Dominance transforms absolute social volume into a relative, context-aware metric. It answers the critical question: "Of all the conversations happening in crypto, what percentage is about this coin?" This provides a crucial lens for understanding the ever-shifting landscape of market attention.